The healthcare industry is changing rapidly.
To survive, health systems have to find innovative ways to cut down on costs while maintaining exceptional levels of patient care. But many staffing firms still have an old school methodology — and they’re benefitting from it at the cost of their clients.
We know, because most of our team left the biggest MSP firms for SimpliFi in order to serve you better. We saw the specific and complex issues that our clients were facing. We became committed to combating challenges like hidden fees, premium rates, and RN turnover.
Our talented group of industry experts and entrepreneurs has come together to create a different kind of Managed Services Provider. Since then, we’ve helped our clients save millions of dollars and thousands of administrative hours every year.
Our Core Values
At SimpliFi, we are fanatical about our culture. It permeates all we do, from who we hire to the services we provide and the overall business strategy.
As President of SimpliFi, James organizes a team of the most talented people, actively participates in client relationships, and implements new solutions and programs. He’s an analytical entrepreneur, skilled at growing new ventures and stretching the people he works with. James studied business at Austin College, and prior to SimpliFi he helped universities reach nursing students via online degree programs. Personally, James enjoys going to wine country with his wife, adventuring around Arkansas with his three kids, and supporting Acts4Rwanda and Young Life.
Senior Vice President and Chief Operating Officer
As Senior Vice President and Chief Operating Officer, Laurie nurtures SimpliFi’s operational teams to maximize partner engagement. She leads client strategy sessions that result in enhanced ways for healthcare organizations to maximize their workforce, minimize spend, and enhance the patient experience. Laurie is a devoted leader who challenges her teams to provide exemplary customer service, striving to go above and beyond to accelerate each hospital’s success. She earned her Bachelor’s Degree in Political Science at Boston College and is the proud recipient of the Presidential Volunteer Award. Laurie resides in San Francisco with her teenage daughter, enjoys cycling and travel.
Bambi Gore, MSN, FNP-BC
Vice President & Chief Clinical Officer
As Chief Clinical Officer, Bambi provides clinical leadership and serves as a clinical subject matter expert, while developing and maintaining partner relationships. Bambi earned her BSN at the Medical University of South Carolina, a MSN from the University of North Carolina – Wilmington, with a board certification in family medicine. Prior to working with SimpliFi, she was a FNP hospitalist and a hospital Chief Nursing Officer. In 2014, she received the honor of SCHA Hospital Executive of the year. She is a member of Sigma Theta Tau, American Academy of Nurse Practitioners, SC Nurses Association, and the South Carolina Organization of Nurse Leaders.
Vice President of Client Strategy
As Director of National Accounts, Catharine serves as SimpliFi’s executive point-of-contact to customers nationwide while leading our client relationship teams partnering with those customers. She is a seasoned executive with over 20 years of progressive responsibility and leadership experience in Global Fortune 500 professional services organizations. Catharine studied Communications at Oregon State. In her free time, Catharine enjoys spending time with her family and friends and can be found in her kitchen canning in the summer months. She is known for her dill pickles!
Dawne A. Southworth, MSN, RN, CEN, TCRN
Senior Clinical Director
As Clinical Director, Dawne provides clinical support and helps serve as a clinical subject matter expert. Dawne earned her BSN at Husson University in Maine, her MSN from Liberty University of Virginia, and has board certifications in emergency nursing and trauma nursing. Prior to working with SimpliFi, she was a regional clinical nurse educator, Emergency Department nurse and an Air Force Medic. She is a member of Sigma Theta Tau, American College of Health Executives, Nurse Leaders of Maine, the American Organization of Nurse Executives and the Emergency Nurses Association.
Ivvy Yong, MHA, BSN, RN
As Clinical Director, Ivvy works with our exceptional clinical team and offers her expertise in helping clients succeed. Ivvy earned her BSN at Azusa Pacific University in California and her Master’s in Healthcare Administration at the University of Southern California. Prior to working with SimpliFi, she was a nurse manager, administrative nurse supervisor, and a critical care transport nurse. She is a member of Pi Alpha Alpha, the American College of Health Executives, and the American Association of Critical Care Nurses. In her free time, Ivvy enjoys spending time with her family as well as off-roading and camping with friends and her three Jack Russells.
Director of Client Strategy
As Director of Client Strategy, Alex serves as SimpliFi’s executive point-of-contact to customers in the Pacific Northwest Region while leading our client relationship teams partnering with those customers. Alex earned her Bachelor’s Degree in Psychology from the University of Florida, and her Master’s Degree in Social Work from the University of Washington. Prior to working at SimpliFi, Alex worked at Amazon where she assisted in launching an education and workforce development program for internal Amazon employees. In Alex’s free time, she likes spending time with her friends and family, and enjoys snorkeling and outdoor adventure.
Director of Supplier Partnerships
As Director of Supplier Partnerships, Cheryl is focused on aligning, developing, and maintaining relationships with agency partners that share SimpliFi’s values, such as high integrity and extraordinary service dedicated to identifying the best talent for our clients. She is committed to enhancing the agency partner experience and is a master in the art of finding an opportunity in any situation. Her experience is comprised of 25 years of client focus, over 18 years of human resources and 10 years of leadership that includes the travel nursing industry. Cheryl spends her free time with her family and their fun-loving, belly rub-obsessed Chihuahua and fits in hobbies such as writing, crafting, traveling, and volunteering at her children’s schools.
Director of MSP Operations
As Director of MSP Operations, Christi is focused on new MSP Client Implementations and VMS solutions while leading SimpliFi’s MSP operations team. Christi strategizes with all levels of leadership at each respective health system client to implement a customized workforce program. Christi functions as a Subject Matter Expert at each implementation phase including, but not limited to: contracting, client engagement, data gathering and analysis, design, workflow (current and future state), solution validation, and organizational change management. She is dedicated to maximize efficiencies and drive the most effective outcomes to meet and exceed our clients’ goals. Personally, Christi enjoys spending time with friends and family, enjoying the outdoors, traveling, and football season.